As citizens, we are exposed daily to thousands of images, each designed to solicit our emotional attachment to a product, a corporation or a political idea. Through the selection and juxtaposition of images, the visual media - the new 'literature' of popular culture - shapes the way we 'see' the world and the meaning we 'find' in what we are shown. This enormous influence over our perceptions gives the corporate or political sponsor the means to 'frame' the limits of debate over important social, cultural and economic issues and to 'manufacture consent' in support of their socio-economic ideology - including our attitudes towards the Product, the Politician and the Right Priorities.
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