Indigenous Nigerian Communication and Media Theories

The book revolutionizes the way Nigerian scholars apply African and Western theories to interpret indigenous communication phenomena in Nigeria. It emphasizes a shift towards recognizing and embracing emerging indigenous theories that serve as catalysts for progressive advancements in Nigerian and African academe. For decades, the communication and media theories used to explain concepts, constructs, and themes connected to local Nigerian contexts have emerged from the West. But these Western theories often fail to properly convey insights to local issues in communication and media in Nigeria and Africa. Recently, there have been calls to view African nations as sources of refined communication and media knowledge. African communication and media scholars, both established and emerging, have thus increasingly interrogated the applicability of Western communication and media theories to indigenous African contexts. This climatic volume showcases a historical overview of Nigerian communication and media theoretical perspectives from experiences which are often complex and complicated. By moving away from a Western axiology and epistemology, this book domesticates, reformulates, and repositions the field to better reflect the cultural and communicative nuances of Nigerian experiences.

Pagina's: 376, Editie: New, Hardcover, Lang, Peter