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Influence of the owner as a person on property sales process: An investigation human behaviour in context real estate
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In much of the current research, property value is considered to be determined by the market, disregarding the fact that the human factor also plays a significant role in purchasing decisions. This study found that the same property can elicit different attitudes, purchase intentions and willingness to pay if only the owner of the property changes. This book provides interesting implications for estate agents, property owners and, above all, real estate research, as the human factor has not yet been included in any of the common calculation methods.
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In much of the current research, property value is considered to be determined by the market, disregarding the fact that the human factor also plays a significant role in purchasing decisions. This study found that the same property can elicit different attitudes, purchase intentions and willingness to pay if only the owner of the property changes. This book provides interesting implications for estate agents, property owners and, above all, real estate research, as the human factor has not yet been included in any of the common calculation methods.
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