Innovation in Marketing: 23

Name: Innovation in Marketing: 23
SKU: 14c8679ca69cde5cf7bf93063b3e9e17
Price: 104.4 EUR
Availability: InStock

1/1

Afbeelding van Innovation in Marketing: 23

Bol

Prijzen vanaf

104,40

Uitgelicht

	104,40	Naar shop
VERGELIJK ALLE AANBIEDERS (1)

Beschrijving

Bol Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing. Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing. Grounded in the view that innovation involves the creation and implementation of new offerings and practices, the volume explores how meaningful changes in design, distribution, promotion, and pricing reshape markets. The chapters are organized to reflect the multifaceted nature of marketing innovation to offer a comprehensive and timely exploration of marketing innovation’s many dimensions.

Lees meer

Vergelijk aanbieders (1)

Sorteren op:

€ 104,40 Gratis verzending

Beschrijving (1)

Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing. Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing. Grounded in the view that innovation involves the creation and implementation of new offerings and practices, the volume explores how meaningful changes in design, distribution, promotion, and pricing reshape markets. The chapters are organized to reflect the multifaceted nature of marketing innovation to offer a comprehensive and timely exploration of marketing innovation’s many dimensions.

Lees meer