Institutional Entrepreneurship in African Fintech: Developing Strategies for Sustained Growth Complex Environments

Institutional Entrepreneurship in African Fintech explores how technology ventures build legitimacy, navigate institutional voids, and sustain growth in Africa’s fast-evolving financial landscape. Blending scholarly insight with practical application, it introduces the Change Readiness Framework, which highlights three essential entrepreneurial capabilities—Customer Orientation, Collectivism, and Commitment to Impact—and seven corresponding pillars of institutional entrepreneurship. Together, these elements offer a grounded model for understanding how African innovators transform fragmented systems into functional markets. Drawing on original fieldwork and case studies across the continent, the book bridges academic rigor and practical relevance, offering scholars, entrepreneurs, investors and policymakers a blueprint for studying, building and funding trustworthy, scalable, and socially grounded innovation ecosystems. Chapter 19 is licensed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (). For further details see license information in the chapter.