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Intellectual Property Strategy: In House Perspectives
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This book explores how intellectual property (IP) can be managed to create value and mitigate risk through alignment with business strategy. Drawing extensively on insights and best practices from leading IP professionals across industries, each chapter provides highly practical guidance for patent attorneys and IP counsel to develop effective strategies tailored to their organisations. Key Features: Bridges the gap between law, technology and business Moves beyond academic theory to present accessible and actionable frameworks with many practical examples from different industries and sectors.
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This book explores how intellectual property (IP) can be managed to create value and mitigate risk through alignment with business strategy. Drawing extensively on insights and best practices from leading IP professionals across industries, each chapter provides highly practical guidance for patent attorneys and IP counsel to develop effective strategies tailored to their organisations. Key Features: Bridges the gap between law, technology and business Moves beyond academic theory to present accessible and actionable frameworks with many practical examples from different industries and sectors.
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