INTELLIGENT BUSINESS IN THE Digital ECONOMY: Artificial Intelligence, Analytics, Innovation and Responsible Transformation

Intelligent Business in the Digital Economy: Artificial Intelligence, Analytics, Innovation and Responsible Digital Transformation explores the transformative impact of emerging technologies on modern businesses. The book examines how Artificial Intelligence, business analytics, digital innovation, and responsible digital transformation are reshaping decision- making, marketing, customer engagement, operations, and organizational strategies. It highlights how businesses can use AI and data-driven insights to improve efficiency, understand consumer behaviour, enhance customer experiences, and create sustainable competitive advantage. The book also emphasizes the importance of ethical technology adoption, data privacy, transparency, security, accountability, and responsible use of Artificial Intelligence. By connecting technological advancement with innovation and strategic business practices, it provides valuable insights into navigating the opportunities and challenges of the digital economy. The book is useful for researchers, academicians, students, entrepreneurs, managers, and business professionals seeking to understand the future of intelligent and responsible business.