International Business: Competing in the Global Marketplace: 2025 Release ISE

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Bol Market-defining since it was introduced, International Business: Competing in the Global Marketplace, sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The text provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. It incorporates leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.

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Market-defining since it was introduced, International Business: Competing in the Global Marketplace, sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The text provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market. It incorporates leading-edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.

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Pagina's: 708, Editie: Eerste editie, Paperback, McGraw-Hill Education Ltd


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Merk McGraw-Hill Education Ltd
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  • 9781265069605

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