International Business Research Traditional and Creative Approaches: Approaches

Globalization, climate change, and digitalization are fundamentally changing the business environment. Companies face growing challenges that require new approaches to internationalization, sustainable development, and innovation. This publication provides a comprehensive overview of the current trends and strategies that are shaping the future of business in the 21st century. In the first section of the book, the authors examine internationalization in the current business environment - from the influence of top management on the performance of Indian companies to the dynamics of global labor mobility and its impact on trade and investment. The second section is dedicated to sustainable business practices. Readers will find an analysis of innovative solutions in road freight transport, a discussion of the possibilities for sustainable business in the European petrochemical industry, as well as an examination of circular fashion and the recycling of 3D printing waste. The third section focuses on innovative business approaches. The chapters present creative approaches to international research in an Islamic context and provide a framework for exploring human emotions in musical performances as a source of new insights for design and research. The publication combines theoretical insights with practical examples from diverse cultural and regional settings. It is intended for academics, researchers, students, and practitioners seeking a deeper understanding of current trends and future perspectives in business.