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International Business: Strategies, Regulation and Managerial Practice for the 21st Century
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In a world where borders no longer stop ideas, International Business: Strategies for a Global World reveals how today's companies conquer markets, create opportunities, and survive global competition. This book takes you step-by-step through the essential pillars of international business, from business culture and global logistics, to the negotiation, strategy, and innovation that drive the most successful companies on the planet.Through real-world examples, clear analysis and practical tools, you'll discover how the global economy works, what skills a competitive professional needs, and how to make decisions that impact beyond your own country.
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In a world where borders no longer stop ideas, International Business: Strategies for a Global World reveals how today's companies conquer markets, create opportunities, and survive global competition. This book takes you step-by-step through the essential pillars of international business, from business culture and global logistics, to the negotiation, strategy, and innovation that drive the most successful companies on the planet.Through real-world examples, clear analysis and practical tools, you'll discover how the global economy works, what skills a competitive professional needs, and how to make decisions that impact beyond your own country.
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