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International Marketing Communications
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Identifies and explains the marketing communications principles used by multinational producers of consumer and business goods and services. For students and practitioners, discusses these principles in the context of varying consumer types, environments, communications techniques, and media options. Well illustrated, with many examples from different countries. Annotation copyright Book News, Inc. Portland, Or.
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Identifies and explains the marketing communications principles used by multinational producers of consumer and business goods and services. For students and practitioners, discusses these principles in the context of varying consumer types, environments, communications techniques, and media options. Well illustrated, with many examples from different countries. Annotation copyright Book News, Inc. Portland, Or.
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