International Media Studies

International Media Studies is a bold introduction to the field that focuses on a de-centering of media epistemology to represent a more thorough world-view. International Media Studies is a bold approach to the field that situates media studies within the international context of the networked, globalized twenty-first century. Moving beyond the idea of the West and the Rest, this volume introduces audience/reception research from areas that have been previously underrepresented in media studies, such as the Middle East,South Asia, and Greater China. Using postcolonial theory, it addresses the issues of the overlapping narratives of global, national, and local identities; and showcases global media patterns from a range of countries around the world. The text surveys the reception of a wide variety of media content and formats including television, cinema, magazines, and popular music. It addresses theoretical concepts such as hybridity and methods such as ethnography. International Media Studies is a comprehensive assessment of the state of media studies as it is being practiced throughout the world. International Media Studies is a bold introduction to the field that focuses on a de-centering of media epistemology to represent a more thorough world-view. A comprehensive textbook exploring the current state of media studies as it is being practised across the world Takes discussions about media studies beyond other textbooks, by situating the subject firmly in an international context appropriate to the globalized, 21st century Surveys our reception of a wide variety of media content and formats including television, magazines, fiction, newspapers, and popular music Considers both theoretical and much-needed ethnographic perspectives on media studies Showcases global and local media patterns in a variety of countries around the world, including examples from Asia, Africa, and Latin America