Internationalisation strategies of a German FM company

Global competition amongst companies, as well as the scarcity of resources - whether raw materials or labour - are the key factors that have driven the internationalisation and expansion plans of many German companies, regardless of their sector. In the facility management market, however, German companies are entering uncharted territory. The international facility management market is evolving into a fast-moving and attractive sector, one into which German companies will increasingly venture. As part of this practical project, the aim is to develop a model that can be used as a standardised tool for internationalisation strategies. The relevant criteria and factors that must necessarily be taken into account when expanding abroad are to be identified and analysed. Using a sample market - in this case, the FM market in the UAE - the management tools will be applied as examples to illustrate an analytical approach. To ensure the book has practical relevance, expert panels will be incorporated into the analysis.

Pagina's: 100, Paperback, Our Knowledge Publishing