€ 42,99 Gratis verzending
Introduction to Algorithmic Marketing
Prijzen vanaf
42,99
Uitgelicht
|
|
42,99 |
Naar shop
|
| VERGELIJK ALLE AANBIEDERS (1) | ||
Beschrijving
Bol
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. Table of ContentsChapter 1 - IntroductionChapter 2 - Review of Predictive ModelingChapter 3 - Promotions and AdvertisementsChapter 4 - SearchChapter 5 - RecommendationsChapter 6 - Pricing and Assortment
Vergelijk aanbieders (1)
Sorteren op:
Winkels met andere maten
Beschrijving
(1)
Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization. Table of ContentsChapter 1 - IntroductionChapter 2 - Review of Predictive ModelingChapter 3 - Promotions and AdvertisementsChapter 4 - SearchChapter 5 - RecommendationsChapter 6 - Pricing and Assortment
Productspecificaties
| EAN |
|
|---|---|
| Maat |
|
Prijshistorie
Prijzen voor het laatst bijgewerkt op:
Gerelateerde resultaten
Uitgelichte Keuze
42,99
