It's Not the Size of Data How You Use It

The data is all there--but how can you cipher through it to find what can be used to take your marketing to all new levels? Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. It can be information overload--too much, too scattered. But locked in the vast quantity of information are accurate, data-driven answers to every marketing question. Analytic dashboards are transformative web-based tools that gather, syn the size, and visually display essential data in real time, directly connecting marketing with performance. World renowned marketing expert Koen Pauwels supplies a simple yet rigorous methodology and wealth of case studies to help any size organization, in any industry, turn data into productive action. He explains step by step how to: ● Gain crucial IT support ● Build a rock-solid database ● Select key leading performance indicators ● Design the optimal dashboard layout ● Use marketing analytics to improve decisions and reap rewards Gut decisions are outdated and downright dangerous. Whether you're trying to allocate resources between online and offline marketing, measure the ROI of specific efforts, or scale up a creative campaign, dashboard analytics bring scientific precision and insight to marketing efforts--with far better results.

Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies...mounds of marketing metrics are generated across touchpoints and channels. For marketers drowning in data, dashboard analytics bring order to sprawling numbers, and accurate answers to questions about what's working and what's not. These web-based tools gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. With its rigorous methodology, wealth of case studies, and step-by-step instructions, this substantial guidebook explains how to set up dashboard analytics in any size organization--and bring data-driven precision to difficult decisions.