Jade: The Story of a Rising Real Estate Agent

A timid real estate agent and single mom must learn how to market her business before the wheels fall off, but as she battles social anxiety and a turbulent market, love finds her, further complicating matters. Jade is a real estate agent trying to grow her business by selling homes in an upscale neighborhood. She struggles with social anxiety but is determined to succeed.When she meets a marketing coach named Theo, he introduces her to his "Giver Marketing Blueprint" to help her develop her personal brand and marketing strategy. The Blueprint focuses on four main components: - Branding- Visibility- Promotion- NurturingTheo advises Jade to start by clarifying her brand identity and origin story first before increasing her visibility. Together they develop Jade's brand around helping families find safe, comfortable homes.Jade also meets movie actor Rudyard at a gala and they begin dating as he considers moving back to the Midwest from Hollywood.Things intensify when Jade's cousin Pete, a plastic surgeon, and his supermodel French wife decide to sell their mansion. But is Jade up to the task of selling upscale market homes? Can she compete against the agents entrenched in the ritzy neighborhood? And most importantly, can she make time for love when her world is falling apart. This book is a novella, a fun short story, and it's designed to help the reader learn marketing principles, but the authors wanted to avoid writing a dry, dusty business book.Key business themes include defining your brand before promoting it, applying marketing fundamentals patiently, overcoming obstacles through perseverance, and nurturing relationships over time (business and romantic relationships alike). Jade's quest for business growth (and love) through authentic relationship-building and quality marketing strategies can be a model for business owners of all kinds.

Pagina's: 198, Paperback, Friendly Hedgehog Books