Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know
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* Understand the key management models that make up your business school syllabus * Effectively apply academic management models to your professional life * Quickly identify the most relevant tools for you and find out how best to utilise them Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering over 60 key models that have been picked from programmes around the world, Key MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it and how to use it, with key practical tips. It has all the essentials of an MBA, distilled into one book, that can be referred to again and again. EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational Behaviour The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
Beschrijving
(2)
* Understand the key management models that make up your business school syllabus * Effectively apply academic management models to your professional life * Quickly identify the most relevant tools for you and find out how best to utilise them Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering over 60 key models that have been picked from programmes around the world, Key MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it and how to use it, with key practical tips. It has all the essentials of an MBA, distilled into one book, that can be referred to again and again. EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational Behaviour The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
AmazonPagina's: 296, Editie: Eerste editie, Paperback, Pearson Education
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