Leading the Sustainable Business Transformation: A Playbook from IMD

A COMPREHENSIVE PLAYBOOK TO HELP YOU STRATEGIZE, LEAD AND EXECUTE A SUCCESSFUL SUSTAINABILITY TRANSFORMATION Leading the Sustainable Business Transformation: A Playbook from IMD offers an eye-opening exploration of why sustainability matters and how to embed it into your enterprise’s core strategy. Featuring a unique framework, this playbook highlights the continuous interplay between strategy and leadership needed for real impact. Readers will learn how to drive profitability responsibly, balancing growth with a commitment to social and environmental sustainability. Renowned sustainability strategists and professors Julia Binder and Knut Haanaes walk you through the strategic and organisational work you’ll need to do to realise substantial gains in sustainability without compromising commercial growth. In this edited volume, they bring together IMD’s foremost thought leaders, combining their collective expertise to deliver actionable insights for driving impactful and sustainable change. You’ll learn about common risks and barriers to change, as well as effective techniques to overcome those pitfalls and nurture innovation. An essential resource for entrepreneurs, founders, managers, executives, directors, and other business leaders who want to keep their enterprises at the forefront of sustainable growth and commercial success, Leading the Sustainable Business Transformation is an invaluable read for anyone seeking actionable strategies for global impact and economic results. Complete playbook to plan, execute, and showcase corporate sustainability initiatives Based on extensive research conducted in the past several years at the International Institute for Management Development in Switzerland (IMD), Leading the Sustainable Business Transformation: A Playbook from IMD helps readers understand why sustainability matters, what it involves, how it fits with corporate strategy and how to implement it according to the specifics of their companies. This playbook emphasises both strategic and organisational work, delivering a framework to generate solid financial returns without depleting the world’s natural and social wealth. With detailed case studies and quotations from executives to provide context, this book explores topics including: How social and environmental sustainability initiatives sharply differ from the much-criticised Environmental, Social, and Governance (ESG) framework Barriers to change based on gaps in organisational capacity and how to overcome them Minimising risks, accelerating change and fostering innovation through AI powered by Big Data Managing performance and measuring impact through new KPIs that utilise relevant metrics Marketing strategies to showcase sustainability efforts in a way that resonates with consumers Filled with actionable strategies to navigate the intersection of global impact and financial success with precision and purpose, Leading the Sustainable Business Transformation is an essential read for executives and business leaders seeking to transform their organisations for the better.