Leading With Noble Purpose

We've all heard the adage: ''No one on their deathbed wishes they'd spent more time at the office.'' That adage, though, is misunderstood. It belittles the critical role that meaningful work plays in our lives. Human beings are hardwired for meaning. We want our lives to count for something. Unfortunately, many people see their work as devoid of higher purpose. Instead, they experience work as an endless grind. But it's not the work itself that kills our spirit. It's doing work without meaning. Leading with Noble Purpose provides a roadmap for creating a meaningful and profitable workplace. Building on her bestseller, Selling with Noble Purpose, leadership expert Lisa Earle McLeod reveals how leaders from organizations large and small have grown morale, productivity, and profits by unleashing their Noble Purpose. It's time to liberate your organization from a spreadsheet mentality, so you can create a tribe of true believers who rally around a cause called ''the customer.''