Lean Marketing: Shown, Not Told

Eight situations. Eight decisions. Eight results, charted. Most marketing books tell you what to do. This one shows you a decision being made, and what happened after, so you can judge the reasoning yourself, not just take it on faith. Every case in this book follows the same four beats: the situation, the data behind it, the decision that got made, and the result, charted, not described in a paragraph. Inside, you'll find real-structured cases covering: - Why five marketing channels can be worse than one, and how to pick the right one - Turning sporadic content into a repeatable weekly system - Competing on SEO without a big-budget team, using long-tail content instead - Building a real funnel instead of sending cold traffic straight to a paid offer - Fixing account structure before spending another dollar on ads - Where AI tools actually save real hours, and where they don't - Why six initiatives at once beats none of them, and what to do instead - Moving off hourly pricing without losing the client The book closes with a thirteen-week roadmap to sequence all eight without trying to do everything at once. Built for solo operators and lean marketing teams who'd rather see the pattern than read another chapter about it.