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In this book, youll discover that any business success relies on the three concepts of attraction, conversion and retention of patients. If you can master all three, youll be able to turbo boost your pro?ts from aesthetics.Youll discover in this book: The 3 Ms of the marketing mix My number one lead generation strategy that costs you no money upfront How to reward salons and stay on the right side of the regulators Which one sentence you need to use during the assessment that will keep you patients for life The 4 Ps that will signi?cantly reduce patient complaints How to carry out a full aesthetics assessment so your patients will request more and buy more of your services - dont be a line chaser My GOLDEN TICKET strategy that in?uences patients to keep on coming back Why 99% of practitioners use gift vouchers the wrong way How to create raving fan customers so they cant stop telling their family and friends about your services
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