Make Marketing Matter: Change perceptions. Drive performance. Architect growth.

Marketing that matters isn’t an overhead: it’s the strategic enabler of growth your business needs in an increasingly noisy world. Let’s bring it to the board table. Stop justifying marketing. Start architecting growth. Too often, CMOs find they’re speaking a different language to the rest of the boardroom. Creativity and commerciality clash. Growth stalls. The exact opposite of what marketing leaders - and their CEOs - intended. There is a better way. Marketing leaders should be the architects of growth, operating strategically across three critical dimensions: resonating with the audience, translating boardroom priorities, and driving growth ambitions. More impact. More outcomes. For a decade, Emma Pownall was the only marketer in a high-performing tech company boardroom surrounded by leaders who didn’t understand marketing’s complexity or trust its value. Drawing on real-world examples of translating strategy into business language to secure investment, she shows marketing leaders - and their CEOs - how to elevate marketing’s strategic role, justify budgets and architect growth.

Pagina's: 240, Paperback, Alison Jones Business Services Ltd