Make More Money, Find Clients, Close Deals Faster

The real estate industry is notorious for eating up realtors' time, energy and money. It may be a difficult pill to swallow, but many of the inefficiencies are of their own making and those of brokerages that refuse to break old habits. At the other end of the transaction, the client suffers from poor and uninformed service. Make More Money, Find More Clients, Close Deals Faster shows realtors how to sell more property, in less time, and develop client relationships that will, over time, continue to fuel their success. Generally speaking, realtors have significantly more influence in just one transaction, and often for a larger dollar amount, than other professionals (financial advisors, lawyers, accountants, etc.) will ever have over a client's money. Realtors must engender trust in their client; they are looked to by their clients to help make decisions in times of great anxiety and stress. But do realtors really offer expert service, consistently meeting their clients' needs? Are they deserving of such trust? When most people hire a realtor, they seldom hold interviews with several realtors before making a decision, and seldom do they ask for testimonials and references (and even if they are given references, don't make the calls). The end result is that many people end up with an unqualified, or under- qualified, realtor. It is up to the realtor to change this aspect of the realtor-client dynamic and to practice real estate salesmanship properly, ethically, morally, and to everyone's mutual benefit. As the Canadian real estate industry continues to go through significant changes, many realtors are looking for guidance on how to operate in a new and more competitive marketplace. Make More Money, Find More Clients, Close Deals Faster offers practical business advice illustrated with actual case studies. Especially for those new to the real estate industry, the lessons borne of the author's years of experience are revealing and noteworthy. For realtors of any stripe, the discussion of technology and social media and their business applications, bidding-war strategies, and building a robust roster of clients are among the many highlights of this book.

Everything you need to know to succeed in the real estate business, as an agent, broker, or sellerMake More Money, Find More Clients, Close Deals Faster illustrates why and how real estate agents need to change the way they do business to better serve their clients, spend resources more wisely, and make more money. The real estate industry is notorious for eating up a real estate agent's time, energy, and money, but many of the inefficiencies are of their own making. As a result, the client suffers from poor and uninformed service.This book provides a new business model for agents that shows how to sell more property, in less time, and develop client relationships that will continue over time, as well as a model for the broker, who can increase the brokerage's revenues through the use of professional development strategies from the book.Shows brokers how to provide better customer service, improve profits and return on investment, and take full advantage of social networking to advertise and attract new clientsWritten by Claude Boiron, coauthor of Commercial Real Estate Investing in CanadaOne of the few guides to the subject written particularly for the Canadian real estate marketMake More Money, Find More Clients, Close Deals Faster is of value to real estate boards educating new members, academics, as well as agents, brokers, and sellers themselves.