Making Waves

Do you want to raise awareness and win more business in the global maritime industry? Making Waves is an insider's guide to public relations in the international maritime sector. This fully updated second edition includes new chapters on maritime tech, AI in PR, and an expanded focus on the U.S. maritime market. It sets out clear, practical steps to help you harness the power of PR to build your profile, grow your business, and protect your reputation.Learn to:¿ Communicate authentically to build trust and attract the best staff, clients, partners, and price points¿ Influence the people who matter most by generating positive publicity and awareness in the maritime press and across social media¿ Reach new global audiences beyond your existing network¿ Safeguard your reputation through proactive crisis planning¿ Craft a compelling ethos that will galvanize your team, clients, and stakeholders