Management communication as a strategic lever

Leadership communication has become a central part of internal communication and an important tool for pursuing strategic corporate goals and positioning the company against the competition. It is becoming increasingly important, particularly in the context of digital transformation and in challenging corporate situations. Using various communication tools, relevant internal stakeholders can not only be informed, but also motivated and mobilized for change processes. This book deals with the management communication of Chief Executive Officers (CEO) and Chief Communications Officers (CCO) in Swiss companies in the IT sector and shows how they can be used to achieve their goals: CEOs and CCOs place a clear emphasis on digital communication with social media and online media in their internal communication activities, because this has enabled them to provide employees with the latest information very quickly and regardless of time and location.