MARKETING BEYOND THE WEBSITE: WEB EVOLUTION, DOMAINS AND AI

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The development of technology is always driven by innovation and creativity and, so, the digital era is implied by the development of technology. The Internet and the World Wide Web (WWW) have fundamentally transformed marketing by enabling companies to reach global audiences, reduce costs and change the way businesses communicate with consumers through digital platforms. Well-developed, well-organized and creatively formulated domain names of the web pages are a very important part of digitalization of every business's activity especially in the last few decades when digitalization and e-commerce have had a great impact in every area of everyone's life. An inventive and original domain name is presenting a significant and artistic mean for recognizing the activity of legal subjects on the so-called "virtual market". The surge of websites, e-commerce, and especially social media shifted marketing from traditional, one-way promotion to interactive, proactive customer-centered marketing. Today, artificial intelligence, as an advanced stage of digital transformation, has further revolutionized marketing by enabling data-driven decision-making, personalized content etc.

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Pagina's: 104, Paperback, LAP LAMBERT Academic Publishing