Palgrave Macmillan

Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption

Name: Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption
Brand: Palgrave Macmillan
SKU: 963237fa195178b2a77e19b6fca21784

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Afbeelding van Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption

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132,10

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	132,10	Naar shop
	132,10	Naar shop
	155,00	Naar shop
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Beschrijving

Bol The book focuses on emerging digital marketing and consumer culture research directions. The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.

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€ 132,10 € 3,14 verzendkosten Totaal € 135,24

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Beschrijving (1)

The book focuses on emerging digital marketing and consumer culture research directions. The book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.

Lees meer