Marketing Of High Technology Products And Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service. This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Presents a balance between theoretical discussions and practical examples, and provides a framework for making marketing decisions in a high-tech environment. This text is useful for undergraduate/graduate courses in Marketing of High-Tech Products, as well as courses in Marketing Management, Business-to-Business Marketing, and New Products.