Marketing Of High Technology Products And Innovations
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Presents a balance between theoretical discussions and practical examples, and provides a framework for making marketing decisions in a high-tech environment. This text is useful for undergraduate/graduate courses in Marketing of High-Tech Products, as well as courses in Marketing Management, Business-to-Business Marketing, and New Products.
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Presents a balance between theoretical discussions and practical examples, and provides a framework for making marketing decisions in a high-tech environment. This text is useful for undergraduate/graduate courses in Marketing of High-Tech Products, as well as courses in Marketing Management, Business-to-Business Marketing, and New Products.
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