Amazon

Marketing: Real People, Choices Global Edition

Name: Marketing: Real People, Choices Global Edition
Brand: Pearson Benelux B.V.
SKU: ecb4e6567e976b63db2fdc7daa84957e

1/1

Afbeelding van Marketing: Real People, Choices Global Edition

Bol

Prijzen vanaf

89,70

Uitgelicht

	89,70	Naar shop
	89,70	Naar shop
	96,26	Naar shop
VERGELIJK ALLE AANBIEDERS (3)

Beschrijving

Bol Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand. The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

Lees meer

Vergelijk aanbieders (3)

Sorteren op:

€ 89,70 Gratis verzending

€ 96,26 Gratis verzending

Beschrijving (1)

Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand. The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

Lees meer