media materiality and semiotics: Semiotics as a practical tool for analyzing the characteristics of product
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49,90 |
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Beschrijving
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Media materiality, as a form of communication packaging, is expressed through shapes, colors, finishes, embellishments, and images. It is like a sign that comes to mind after activating meaning in individuals through stimuli for interpretation, only becoming complete when this process occurs. Thus, when interpreting what has been given, we construct meanings based on our own references in the social context in which we find ourselves. This book shows the steps for analyzing a media product using semiotics as a tool.
Beschrijving
(2)
Media materiality, as a form of communication packaging, is expressed through shapes, colors, finishes, embellishments, and images. It is like a sign that comes to mind after activating meaning in individuals through stimuli for interpretation, only becoming complete when this process occurs. Thus, when interpreting what has been given, we construct meanings based on our own references in the social context in which we find ourselves. This book shows the steps for analyzing a media product using semiotics as a tool.
AmazonPagina's: 84, Paperback, Our Knowledge Publishing
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