Microenterprises: Evolution, Marketing, and Practice

Microenterprises: Evolution, Marketing, and Practice. This is a collection of texts that helps micro and small business owners better understand the evolutionary process of these organizations and manage their operational aspects more clearly. In the financial area, it introduces a series of concepts and practices from the day-to-day running of organizations in a very practical way, particularly with regard to tax obligations and complementary laws relating to this type of institution. It brings interesting aspects to this audience in relation to market issues, addressing the topic of sustainability and analyzing how variables of human behavior affect people's behavior from the point of view of both the entrepreneur and the consumer of products and services. No less important, it deals with aspects of process management involving the area of information technology, which every day involves us and companies in the search for better information and management.