Mind+Machine

Big data and artificial intelligence dominate business news coverage, but these are far from singular solutions to any business challenge. At the core of successful decision-making is human instinct driven by experience and information. Mind+Machine is the groundbreaking guide to combining the optimally potent mix of human expertise and state-of-the-art digital machines to enhance a variety of business functions. This first-of-its-kind guidebook by industry disrupter Marc Vollenweider thoroughly covers the entire end-to-end value chain of analytics. The overabundance of information available today creates real problems for organizations basing competitive decisions on data, and this welcome program fully prepares you to effectively apply mind+machine to accomplish tasks aimed at enhancing productivity, time-to-market, quality, and pioneering new capabilities for organizations. A-to-Z coverage takes you from contemporary definitions of an analytic use case all the way through applying analytics to pay-as-you-go commercial models, leveraging use case synergies, efficiently handling regulatory oversight, and managing individual use cases as well as portfolios of use cases. All the material and advice inside is focused on using analytics to make money and satisfy clients, which means following the framework leads to streamlined solutions requiring less money for IT, shorter development cycles, progressively user-friendly interfaces, and a solid basis for new and profitable use cases. Whether you're developing sales pitches, research, data products, or any other information-based product or decision tool, the methodology inside accommodates all types of data and information, including qualitative and quantitative; financial, business, and operational; static and dynamic; big and small; and structured and unstructured. This dependable reference quickly fits into your everyday decision-making routine when you start to: Maximize ROI from use cases and avoid the pitfalls associated with following the most common industry misconceptions about analytics Skillfully adopt all the latest trends influencing how use cases are conceived, designed, applied, and sustained over their lifecycle Command a powerful methodology for keeping your internal and external analytics providers transparent and on track Mind+Machine gives you a tangible path to taking a competitive edge with applied analytics by effectively managing portfolios of profitable use cases with a focus on end-user benefits and accurately measured ROI.