What if the bedrock of modern finance-the perfectly rational investor-is a myth? For decades, traditional economic theory has built its elegant models on *Homo Economicus*, a creature of pure logic immune to emotion, bias, or social pressure. This ideal investor, processing every data point with flawless precision, underpins concepts like the Efficient Market Hypothesis, suggesting market prices are always correct and impossible to consistently beat. It's a beautifully symmetrical theory describing a world that doesn't exist.
AmazonPagina's: 33, Paperback, Independently published
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