Mistakes I Made in Scaling an NPD: The Candid Playbook to Launching and FMCG Brands India

...This book moves beyond boardroom theory to address the real-world 'physics' of scaling brands in the vast Indian landscape. A must-read for the next generation of brand builders aiming for sustainable growth.- Rakshit Hargave - CEO & MD Britannia Industries...This is a brutally honest, deeply practical playbook for anyone serious about building and scaling brands in India. Whether you are an aspiring marketer, in the trenches, or leading from the front, this book will challenge your assumptions-and make you better at what truly matters.- Milind Bade, Former CMO, Bajaj Auto...What makes this work particularly valuable is its practicality. It is not just a perspective: it is a playbook. Built on real experience and hard-earned lessons, it offers a clear path for anyone looking to navigate the challenges of launching and scaling Brands in FMCG.- Sandipan Ghosh - CEO Lotus Chocolates & Head of Dairy, Reliance Consumer Products...Drawing from years spent at the coalface, Darshan Panchal offers a rare, honest distillation of what it really takes to make NPIs work. This is an essential set of tools for every serious brand manager's repertoire.- Kedar Lele, CEO Haleon India & President South Asia....Rather than recycling theoretical frameworks, Darshan draws from his own hard-won experiences across leading FMCG organisations to craft a practical, no-nonsense guide for brand managers and innovation leaders navigating India's complex market landscape.- Naveen Pandey, MD, Bajaj Consumer Care