Mobile Banking Adoption and Users Behaviour. 2nd Edition

Prijzen vanaf
60,99

Uitgelicht


Beschrijving

Bol Mobile phones with banking technology are becoming more readily available in Rwanda. Similarly, many financial institutions and mobile phone service providers are teaming up to provide several banking services to customers via the mobile phone. However, the number of people who choose to adopt or use such technologies is still relatively low. Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Theory of Reasoned Action (TRA), Decomposed Theory of Planned Behavior (DTPB), and Unified Theory of Acceptance and Use of Technology (UTAUT), are the base models used in this study to investigate the customers' perception in the adoption of mobile banking services. This research combines the variables, "perceived usefulness", "Perceived ease of use", "Perceived security", "Speed of access", "Perceived risk", "Reliability", "Compatibility" and Customer satisfaction. Results indicate that perceived usefulness, perceived ease of use, perceived risk, speed of access, compatibility, reliability influence customers to adopt mobile banking , while perceived security do not influence customers to adopt mobile banking.

Vergelijk aanbieders (1)

Shop
Prijs
Verzendkosten
Totale prijs
60,99
Gratis
60,99
Naar shop
Gratis Shipping Costs
Beschrijving (1)

Mobile phones with banking technology are becoming more readily available in Rwanda. Similarly, many financial institutions and mobile phone service providers are teaming up to provide several banking services to customers via the mobile phone. However, the number of people who choose to adopt or use such technologies is still relatively low. Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Theory of Reasoned Action (TRA), Decomposed Theory of Planned Behavior (DTPB), and Unified Theory of Acceptance and Use of Technology (UTAUT), are the base models used in this study to investigate the customers' perception in the adoption of mobile banking services. This research combines the variables, "perceived usefulness", "Perceived ease of use", "Perceived security", "Speed of access", "Perceived risk", "Reliability", "Compatibility" and Customer satisfaction. Results indicate that perceived usefulness, perceived ease of use, perceived risk, speed of access, compatibility, reliability influence customers to adopt mobile banking , while perceived security do not influence customers to adopt mobile banking.


Productspecificaties

EAN
  • 9786208496944
Maat

Prijzen voor het laatst bijgewerkt op:

Uitgelichte Keuze
60,99
Naar shop