Modernity at the Movies: Cinema-going in Buenos Aires and Santiago, 1915-1945

By focusing on the audience instead of the films, this study effectively articulates the ways that cinema, as a modern activity, was incorporated into everyday life and discuss what it meant to be modern in early- to mid-century Latin America. Cinema can both reflect the world as it is and offer escape from it. In Modernity at the Movies, Camila Gatica Mizala explores the ideas of reflection versus escapism and examines how modes of understanding the current moment emerged through the practice of going to the movies in Santiago and Buenos Aires between 1915 and 1945. Using cinema and variety magazines published in both cities, she analyzes the technology, architecture, attendance, behavior, language, censorship, and overall experience of cinema-going. Gatica Mizala brings together the perception and reception of cinema as a modern art form, shifting the focus from the production of films to the experience of the audience when viewing them. By focusing on the audience instead of the films, this study effectively articulates the ways that cinema, as a modern activity, was incorporated into everyday life and discuss what it meant to be modern in early- to mid-century Latin America.