Monetizing Your Data: A Guide to Turning Data into Profit Driving Strategies and Solutions

If your organization is like most, it's sitting atop a mountain of data data collected from web traffic, point of sale systems, enterprise resource planning systems, social data, and other sources. But what good is it all? Short answer: There are diamonds and gold for those who know how to unearth them. Data assets in most organizations are an underutilized gold mine of information, just begging to be transformed into actionable revenue-generating strategies which, in today's hyper-competitive, global marketplace, not only can give you a significant competitive edge, but also become a non-stop source of profit. And as experts Andrew Wells and Kathy Chiang demonstrate in this hands-on guide, digging it out is easier than you may think. Monetizing Your Data provides a framework and a proven formula for converting your company's ever- growing mountain of data into revenue-generating actions using three disciplines: decision architecture, data science, and guided analytics. There are big gaps between recognizing a business problem and knowing which data can be useful in solving it or how to leverage it to drive financial performance. Drawing on their extensive experience delivering solutions to companies around the world, Andrew and Kathy arm you with a complete system and powerful analytical tools for transforming data you already have into insights that drive winning strategies. Following a brief explanation of the analytical cycle, they cut to the chase with clear, step-by-step guidance on how to develop value-generating ideas that translate into big returns. With the help of real-world examples, templates, checklists, and a companion website, they show you how to put their system to work in your organization, right away. Your data can be a priceless resource, but only if you know how to unearth the nuggets of actionable intelligence buried within it. Whether you work in a large multinational or a small, single-owner shop, your enterprise can garner substantial rewards by using the methods, tools, and techniques you'll discover in Monetizing Your Data.