Motivated Meaning: Language, Discourse, and Multimodality: Band 026

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Bol This volume offers an accessible yet theoretically grounded account of motivated meaning. Bringing together studies of language, discourse, translation, signed languages, comics, advertising, and protest communication, it shows how meaning is shaped by bodily experience, cognitive patterns, cultural knowledge, and communicative needs. The contributors argue that motivation is not a marginal exception to arbitrariness, but a central force in human meaning-making.
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This volume offers an accessible yet theoretically grounded account of motivated meaning. Bringing together studies of language, discourse, translation, signed languages, comics, advertising, and protest communication, it shows how meaning is shaped by bodily experience, cognitive patterns, cultural knowledge, and communicative needs. The contributors argue that motivation is not a marginal exception to arbitrariness, but a central force in human meaning-making.

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Merk V & R Unipress GmbH
EAN
  • 9783847120674
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