Movie Tourism: From Film Commissions to Territorial Promotion Strategies

In an era where media and mobility intersect more than ever, this book offers a pioneering exploration of the dynamic relationship between audiovisual production and destination promotion. Drawing on extensive research and original case studies, this book reveals how film and television act as powerful engines of tourism development, shaping perceptions, experiences, and economic opportunities across global and local contexts. The author guides the reader through the evolution of film-induced tourism, from the foundational role of Film Commissions to contemporary strategic framewor ks that leverage cinematic exposure for territorial branding. Through theoretical insights and practical analysis, the book examines public policies, funding mechanisms, and cross-sector collaborations that enable places to harness audiovisual content as a tool for sustainable and competitive tourism. With worldwide examples, this volume offers valuable perspectives for scholars, policymakers, creative industries professionals, and destination marketers seeking to understand - and strategically activate - the cultural and economic potential of cinema as a driver of territorial visibility and identity. This book is an essential resource for anyone curious about how stories on screen transform into real-world journeys.