Neo Feminist Cinema

Films designed for a female audience such as "Pretty Woman", "Legally Blonde", and "Confessions of a Shopaholic" exploit the conventions of the romance. This title examines how Hollywood has responded to women's changing social roles through an analysis of a flourishing sub-genre 'the Girly Film', associated with the contemporary 'Chick Flick'. What lies behind current feminist discontent with contemporary cinema? Through a combination of cultural and industry analysis, Hilary Radner’s Neo-Feminist Cinema: Girly Films, Chick Flicks and Consumer Culture shows how the needs of conglomerate Hollywood have encouraged an emphasis on consumer culture within films made for women. By exploring a number of representative "girly films," including Pretty Woman, Legally Blonde, Maid in Manhattan, The Devil Wears Prada, and Sex and the City: The Movie, Radner proposes that rather than being "post-feminist," as is usually assumed, such films are better described as "neo-feminist." Examining their narrative format, as it revolves around the story of an ambitious unmarried woman who defines herself through consumer culture as much as through work or romance, Radner argues that these films exemplify neo-liberalist values rather than those of feminism. As such, Neo-Feminist Cinema offers a new explanation as to why feminist-oriented scholars and audiences who are seeking more than "labels and love" from their film experience have viewed recent "girly films" as a betrayal of second-wave feminism, and why, on the other hand, such films have proven to be so successful at the box office.