New Management and Marketing Concepts Tenets

This book is mainly designed to redefine and/or update numerous business, management and marketing terms, as well as introduce new tenets and conceptual underpinnings. It is basically a must-read text for business, management and marketing students, instructors, researchers, theorists, and practitioners. The text of the book consists of seven chapters, supplemented by a glossary of a selection of important business, management and marketing tenets and conceptual underpinnings presented in the chapters. And each of the seven chapters carries a set of questions for review. [Chapter 1: Management Functions: The Current View / Chapter 2: Management Functions: A New Perspective / Chapter 3: Motivation - Theories and Applications / Chapter 4: Marketing - A New Definition / Chapter 5: Redefining the 'Marketing Mix.' / Chapter 6: The New Promotional Mix / Chapter 7: Beyond the Marketing Concept / Addendum: Suggested Principles of Marketing.]