New Pot of Gold Hollywood Under the Electronic Rainbow 1980 1989

Facing an economic crisis in the 1980s, the Hollywood moved to control the ancillary markets of videotape, video disk and pay-cable. The studios found themselves targeted for acquisition by global media and communications companies. This book examines the transformation that took Hollywood from the production of theatrical film to media software. "Stephen Prince's A New Pot of Gold is good at sustaining a coherent historical narrative and critical commentary on the 1980s--a period when video and film grew closer together, and when Hollywood came under the control of global capitalism."—James O. Naremore, author of Acting in the Cinema Facing an economic crisis in the 1980s, the Hollywood industry moved boldly to control the ancillary markets of videotape, video disk, pay-cable and pay-per-view, and the major studios found themselves targeted for acquisition by global media and communications companies. This volume examines the decade's transformation that took Hollywood from the production of theatrical film to media software. Some of the films discussed in this volume include: "Platoon"; "Do the Right Thing"; "Blue Velvet"; "Diner"; "E.T."; "Batman"; and, "Body Heat".