Online sales create value for French SMEs

Bol

The e-commerce sector is a young, rapidly growing market with an increasingly diverse range of offerings. For the vast majority of players, B2C e-commerce remains a limited or even marginal part of their revenue. Used by an increasing number of small and medium-sized businesses, online sales drive growth by complementing traditional business volume and boost profitability by reducing overhead costs and the investments required for development. Even though e-commerce seems like a goldmine for many companies, there are numerous challenges to overcome when creating and developing a website. These challenges must be understood and managed in order to fully leverage the potential of this channel.

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Pagina's: 96, Paperback, Our Knowledge Publishing