Opportunities and Challenges of AI in Micro, Small, Medium Sized Enterprises

Artificial intelligence (AI) is transforming how micro, small, and medium-sized enterprises (MSMEs) operate, enabling them to compete more effectively in increasingly digital markets. By automating routine tasks, personalizing customer interactions, and providing data-driven insights, AI enhances operational efficiency and strategic decision-making. It also supports supply chain optimization and strengthens cybersecurity, both of which are critical for long-term resilience. As digital tools become more accessible, AI adoption among MSMEs has the potential to drive inclusive economic growth and innovation. This shift not only improves business outcomes but also contributes to broader societal progress by empowering smaller enterprises. Opportunities and Challenges of AI in Micro, Small, and Medium-Sized Enterprises explores the impact of AI on MSME management. It identifies opportunities and challenges related to AI and MSME management. Covering topics such as artificial intelligence, digital transformation, and sustainability, this book is an excellent resource for entrepreneurs, policymakers, academicians, business leaders, graduate students, and more.

Pagina's: 394, Hardcover, IGI GLOBAL SCIENTIFIC PUBLISHING