Opportunities, risks and objectives of online fundraising: the case AIMS: American musicians on tour in Europe
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Beschrijving
Bol
What are the key factors for success in online fundraising in general? What tools are available, and where can they be optimised? All this is clearly illustrated using AIMS Graz (American Institute of Musical Studies) as a case study; opportunities, risks and objectives are discussed, and the individual steps in the chain required for successful fundraising are identified. At present, donations generated online still play a minor role for most non-profit organisations; however, the sector is experiencing above-average growth rates. Much of this book will draw on empirical findings from traditional 'offline fundraising' and help readers to better understand the future of online fundraising and explore further, innovative approaches.
Beschrijving
(1)
What are the key factors for success in online fundraising in general? What tools are available, and where can they be optimised? All this is clearly illustrated using AIMS Graz (American Institute of Musical Studies) as a case study; opportunities, risks and objectives are discussed, and the individual steps in the chain required for successful fundraising are identified. At present, donations generated online still play a minor role for most non-profit organisations; however, the sector is experiencing above-average growth rates. Much of this book will draw on empirical findings from traditional 'offline fundraising' and help readers to better understand the future of online fundraising and explore further, innovative approaches.
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