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This volume takes a practical and applied look at where and when surveys may be of greatest value in an organization, and how to glean useful applied knowledge from survey research. It includes examples and illustrations of opinion survey research in organizations. Unprecedented competitive pressures are driving companies to employ organizational surveys in ways undreamed of in past years. With escalating demands upon research and assessment growing more varied, surveys are now used to assess and drive organizational change by examining company performance, customer and employee satisfaction, empowerment, and key aspects of corporate culture. Award-winning researcher and consultant Allen I. Kraut has brought together many of the best practitioners in the business in this wide-ranging "report from the field" on how surveys are used in leading organizations and how these tools are likely to be used in the future. Highly experienced and well-known contributors from Allstate Insurance, Delta Consulting, Ford, IBM, the U.S. Office of Personnel Management, W.W. Burke Associates, and other top firms examine critical elements common to the survey process. All of the contributors stay focused on actual practice in real organizations. Learn about: Driving change with surveys Using 360° feedback Setting expectations of results Dealing with ethical concerns Facilitating feedback, action-planning, and follow-through...and much more! With escalating demands upon research and assessment growing morevaried, surveys are now used to assess and drive organizationalchange by examining company performance, customer and employeesatisfaction, empowerment, and key aspects of corporateculture. With Organizational Surveys, you'll learn how to: * Drive change with surveys * Use 360* feedback * Set expectations of results * Deal with ethical concerns * Facilitate feedback, action-planning, and follow-through . . .and much more! No other book approaches this collection's range and specificity,or its emphasis on actual practice in organizations. It's yourindispensible toolbox for assessment and change!
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