OTT Platforms Unlocked: Understanding What Attracts and Retains Today's Digital Viewers

OTT Platforms Unlocked: Understanding What Attracts and Retains Today's Digital Viewers examines how OTT platforms have transformed digital entertainment consumption. With the growth of smartphones, high-speed internet, and smart devices, viewers now enjoy the freedom to choose what, when, and how they watch content. OTT platforms offer on-demand access, diverse content libraries, and personalized viewing experiences, making them a strong alternative to traditional television and cinema.This book explores key factors influencing viewers' decisions, including content availability, subscription pricing, accessibility, user interface, privacy, social influence, advertising, and recommendation systems. It is supported by conceptual framework based on the relevant factors of OTT consumption. Written for students, researchers, academicians, and professionals, the book presents concepts in a clear and systematic manner and encourages deeper understanding of digital viewing trends.

Pagina's: 64, Paperback, LAP LAMBERT Academic Publishing