They're the "trial balloons" of today's franchise model: the film series of the 1970s. Gripped with sequel fever, Hollywood began to test just how far it could extend some of its most successful narratives-an idea as adventurous as the lives of the heroes within those stories. From James Bond to Jaws, from Caesar to Clouseau, from Rocky to Ripley-their harried heritages are all here, in this essayistic, entertaining examination of playing the long game, written by "an astute and thoughtful critic" (Library Journal) who "writes with the insight of a historian and the enthusiasm of a fan" (Booklist).
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