Perceived Value of Bank Credit and SME Performance: Kisangani in The Democratic Republic Congo. role Socio affective Wealth

This study tests the relationship between the perceived value of credit and performance, as well as the moderating role of socio-affective wealth. Data collected from 337 SMEs are processed using structural equations, hierarchical regression and discriminant analysis. The results reveal that a new dimension of perceived value called objective credit utilization has been identified, and the perceived value of credit positively and significantly influences performance, as well as confirming the moderating role of socio-affective wealth. The results also highlight two groups of SMEs: the sensitive and the favorable, and reveal the relevance of redefining financial strategies in line with socio-emotional wealth and the need to readapt the banking offer, making it more attractive.