Perennial Seller: The Art of Making and Marketing Work that Lasts
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The marketing strategist behind the best-selling Trust Me, I'm Lying reveals to creative professionals how a classic is made and marketed, explaining how shortsighted sink-or-swim attitudes have littered the media landscape with fads and how long-term successes were deliberately built with a foundational set of innovative principles.
Beschrijving
(1)
The marketing strategist behind the best-selling Trust Me, I'm Lying reveals to creative professionals how a classic is made and marketed, explaining how shortsighted sink-or-swim attitudes have littered the media landscape with fads and how long-term successes were deliberately built with a foundational set of innovative principles.
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